You’ve heard of the phrase “Curiosity killed the cat,” well, same could be said for anyone that thinks clip art is a tool to build their brand. It’s tough to admit, but back in my younger days as a designer, I used clip art in my designs. Don’t get me wrong, there is a time and place to use it, but I quickly learned where you should never use it and that’s with brand development.

If you’re putting together a cheap postcard or flyer for a local event, go ahead and use clip art – no harm, no foul, but if you’re looking to establish a unique identity for your business, put down the clip art catalog and step away from the stock image websites. Think about this for a moment – your business has unique qualities that set your business apart from your competitors, so why would you resort to using open source imagery like clip art to reflect that uniqueness?

If you truly want to separate yourself from your competitors, your company’s identity, your brand needs to reflect that separation. As a graphic designer whose done many logos for clients, I can honestly say that the process of creating a truly unique identity for each and every client is challenging, but far from impossible. Whenever I’m designing a logo, I like to have some discussion with the client to not only find out what colors the prefer or what font style they want for their company name, but to also dig into the psychological (emotional) connection with their brand.

If you’re in need of a unique logo identity, we encourage you to take some time to identify the heart and soul of your business and when you get that figured out – come talk to us. We’ll make your brand stand out!


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